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Crystal Interactive and klik form strategic partnership

The UK’s largest full service event technology company and audience engagement specialist, Crystal Interactive, has announced, 24 May, the signing of a strategic partnership with Montreal-based smart wearables company klik.

The relationship gives Crystal Interactive the exclusive right to sell and deploy klik in the UK and to support clients with Crystal’s full-service package at events in the UK and overseas. 

klik, an event engagement platform powered by PixMob, is paired with smart LED wearables to transform event experiences for attendees, while providing event owners with data collection and location intelligence capabilities to help them better understand their events and their audience. 

Chris Elmitt, MD at Crystal Interactive said: “We are extremely excited to bring klik to UK event organisers for the first time.  We have been actively looking for new technology partnerships for the last 12 months but none of us expected to find something as transformative for live events as klik. As importantly as adding a technology solution which really resonates with our client base, in klik we have found a team whose commitment to innovation and service excellence mirrors our own.”

Crystal says the wearable devices allow for truer attendee interaction and networking using state-of-the-art technology for more face to face, and less face to phone, whilst at the same time gathering useful ROI data without impacting on the attendee’s experience.

Adekambi Laleye, key accounts at klik added: “We are delighted to be working with Crystal Interactive in the UK. The team shares our passion for creating memorable experiences for attendees and their strong focus on service replicates our own high standards of delivery.”

Since its acquisition of IML Interactive UK last year, Crystal has continued to strengthen its position, building partnerships with selected third parties including Slido, QuickMobile, Meetoo and now klik.