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Book events in real time at Twickenham

Twickenham Stadium has launched a new online booking system for its events spaces. The new platform, which offers live availability and real time bookings through its website, has been launched in response to a 425% increase in online enquiries.

The portal has been facilitated by cloud-based Venue Management Software company iVvy.

Nils Braude, catering and conference & events director at Twickenham Stadium said the switch was a sign of the events industry catching up with the times. He said: “While online shopping and book now, pay now for accommodation has been the norm for a number of years, the events industry hasn’t quite caught up. There will always be a requirement for an element of human interaction when booking larger conferences and events, however we believe that there is an increasing desire to simplify the booking process to make it easier for both the venue and the client to manage.”

Lauren Hall, CEO of iVvy says the solution will allow Twickenham’s staff to concentrate more on other areas. She said: “We are extremely pleased to engage with Twickenham Stadium, to provide instant access for their exceptional range of event spaces, adding significant value to our marketplace and our customers. Onboarding such an iconic English venue that recognises the ongoing shift towards digitisation in the industry - with the need to monetise function space as a high priority to keep up with the demands of today’s buyer - is truly phenomenal.”

Hall added: “We know that by providing a centralised sales management platform with real-time visibility on performance allows businesses to primarily focus on yielding their event spaces, which results in a significant increase in conversions. It is through this transparency that Twickenham Stadium will be able to increase internal efficiencies to optimise revenue across its departments.” 

The iVvy venue management software includes a CRM system, an online function diary, a drag & drop floor plan designer, virtual run sheets, an invoicing facility and the option to add catering and AV packages to a venue’s listing. Venues are also given access to an instant and customisable reporting functionality and are provided with a real-time booking widget that sits on their own website, to help drive revenue through the lowest cost of channel.