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VITE platform showing promoted attendees to network with

Avantgarde London reimagines the virtual event with the launch of VITE

Brand experience agency Avantgarde London has announced the launch of its online event platform, VITE.

The single platform solution has been in development for the last three months, and developers say it delivers an "intelligent solution that creates a unified user journey from registration to live event days".

Key features of VITE include: a single platform for video calls, text chat, polls, live or on-demand content, registration, measurement and networking; compatibility with mobiles, laptops, desktop computers and tablets; bespoke UX, visual design and functionality; active content suggestion which matches content to attendees; virtual networking which allows attendees to instantly message each other in addition to booking meetings with each other, sponsors and speakers; bespoke measurement showing where attendees tap, which sessions they view, how often they interact with others, and more; built-in security functions; live streaming, live Q&A sessions, custom notifications and on-demand content.

Jason Anderson, digital director at Avantgarde London, said: “Avantgarde has long pioneered exceptional brand experiences. In the context of the current pandemic the setting for these experiences might have changed, but the overarching goals remain the same. There are lots of off-the-shelf virtual event platforms out there, but VITE is not one of them.

"Digital is now a necessity, but that doesn’t mean you can’t make it compelling and creative with the right sort of tech. VITE offers you the chance to re-imagine what a virtual event should be. It not only makes the most of virtual events’ obvious pros - reach and measurement - but also changes the tide on its supposed cons - networking, content and engagement. And with VITE, there is no need to compromise on UX, design or functionality - everything can be tailored to your specific needs.”