New EVCOM chairman Steve Garvey said the events industry currently impacts 2.5%* on the GDP of the UK and pledged to quantify that contribution over the coming year.
He was speaking at the association’s EVCOMference, which brought delegates together 1-3 July 2015 in Liverpool.
David Parrish delivered the keynote on how research and science could enhance the quality of creative communications.
Design and planning were subjects of other contributions.
Mélanie Chevalier and Abigail Wood shared both cultural and practical insights into the challenges of planning complex communication programme