The panel explored the practical measures taken by venues to help them stand out on sustainability, as they quickly look to re-brand and refine their product in the post-pandemic world
Speakers included Jane Baker, director of Elgin Consulting and strategy consultant at Cheerful Twentyfirst; Neil Thompson, founder and MD of The Delegate Wranglers; Edward Poland, co-founder of Hire Space; and Raphael Sofoluke, founder of the UK Black Business Show
The growing trend towards destination/association alignment in sectors that contribute towards the purpose of an association congress was a key topic under discussion
The final Marketing Theatre session of International Confex 2021 Day 1 was presented by Katie Morhen, director at specialist communications agency for event tech, 52eight3