VisitScotland Business Events launches Transformation Protocol
Transformation Protocol is a new national initiative which aims to maximise the impact business events can have when they come to Scotland
VisitScotland Business Events has today, 22 March, launched its latest campaign 'Journey to Change', which aims to showcase "how business events can drive social and economic transformation".
Journey to Change is aligned with the United Nations Sustainable Development goals and aims to demonstrate the impact that business events can have in helping to tackle global challenges, including climate change, eradicating poverty and access to renewable energy sources in remote areas.