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IBTM World keeps show on the road in Barcelona with 30,000 pre-scheduled meetings and 7,000 attendees

Organiser Reed Exhibitions delivered its 2021 edition of IBTM World in Barcelona, 30 November-2 December, the first face-to-face event in the IBTM portfolio in two years. The show brought 7,000 attendees together, with 30,000 pre-scheduled one-to-one business meetings taking place.

Event professionals were also able to come together at networking and education sessions on and off the show floor at Gran Via and throughout the city.