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Vodafone partners with Glasgow’s SSE Hydro Arena

Vodafone has announced its partnership with Glasgow’s SSE Hydro Arena to further its commitment to the region. 

The SSE Hydro Arena is Scotland’s largest entertainment venue which hosts 150 music, sporting and entertainment events every year and has a capacity of 14,300.

Under the agreement, Vodafone will have access to a new on-site super-suite. This will be available to customers and guests during live events and will be used for branded experiences to showcase technologies such as 5G and the Internet of Things (IoT).

5G will also support the adoption of a range of new technologies such as IoT, robotics, connected cities and self-driving vehicles.

The super-suite is set to open in spring 2020 and Vodafone customers will have the opportunity to win tickets to flagship events at the arena via Vodafone’s VeryMe loyalty app.

Glasgow was one of the first cities where Vodafone launched its 5G network and a partnership with Glasgow University ensured it was the first educational institution in Scotland with a 5G network.  

Anne Sheehan, director, Vodafone Business, said: “Scotland is a hugely important country for us and our new partnership with The SSE Hydro Arena reinforces our commitment to the city of Glasgow.  I am delighted we will be able to showcase our new technologies to both Vodafone Business guests and to music and sports fans from across Scotland. We are looking forward to working closely with The SSE Hydro Arena to explore how 5G can enable the creation of new and compelling experiences for fans.”

Ross Easton, head of commercial, Scottish Event Campus, commented: “We are delighted to welcome Vodafone as our official technology partner and look forward to working together. We believe Vodafone’s latest technologies have the potential to greatly enhance our visitors’ enjoyment at The SSE Hydro and will help us to continue to deliver a fantastic experience for fans.”

Liana Mellotte, director, AEG Global Partnerships, concluded: “Bringing the Vodafone partnership to The SSE Hydro marks another important milestone in the evolution of the arena, which now ranks highly in the world. Vodafone’s technology capabilities match the ambitions of the Scottish Event Campus and will keep it at the forefront of advances in technology.”