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mike timson

Visit Lincoln confirms new chief executive

Mike Timson will join Visit Lincoln as chief executive in October 2019. He brings 24 years of tourism and leisure experience to the role, as well as considerable business management skills which will be used to grow the company. 

“I’m delighted to take the role,” said Timson. “I’m a forward-thinker with a strong business sense. One of my key objectives is to demonstrate the importance of Visit Lincoln to businesses, stakeholders and the local community- by pulling these together we will succeed in growing the city further. 

“Tourism is worth £203 million to the city of Lincoln and £1.4bn to Greater Lincolnshire, and I’m looking forward to working with the team and the board of directors to increase local revenue and attract more domestic and international visitors. I also want to grow the Visit Lincoln brand and continue the Place Marketing strategy to attract more investors into the city through partnership working.”

Timson first moved to Lincoln in 2002 and will relocate back to the city with his family after his career moved him to Norfolk and Aberdeen. As well as being an experienced marketer and business leader, Mike is also a PGA Professional Golfer. 

Since establishing as an independent Community Interest Company last year, Visit Lincoln has seen unprecedented growth across its marketing, partnership and digital activity, with turnover increasing by 40% last year. 

“We were looking for a CEO who can lead Visit Lincoln into its next chapter success,'' said Mark Hollingworth, chairman of Visit Lincoln. “And Mike ticked all the boxes.”

“He’s a successful businessman who not only launched his own retail shop but has also turned around the fortunes of all the businesses he’s worked within. Mike’s passion for travel and tourism saw him become as an advisor to Visit Aberdeenshire and he impressed the interview panel with his knowledge and understanding of the sector. We’re all looking forward to working with him.”