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TEN6 Creative appoints new commercial director

UK-based events agency TEN6 Creative has appointed Max Fellows as its new commercial director.

Fellows will lead the commercial operations for Europe and APAC, while CEO Matt Culverhouse maintains the lead for sales, accounts and operations in the US.

The appointment comes following the company's recent win of a further multi-year deal with long term client Genesys.

Fellows brings over a decade of strategic live event agency experience working with clients such as Google, Ubisoft, VISA, Facebook and LinkedIn at agencies including TBA, Clive and most recently helping establish MCI Experience, part of the MCI Group. 

TEN6 Creative CEO Matt Culverhouse commented: “I have been following Max’s career for quite some years now and am absolutely delighted to have him join us. We have some pretty ambitious growth plans for the next five years and I can think of nobody I would rather have by my side, sharing in the TEN6 mission, passions and values.”

Fellows added: "I am honestly so excited to be joining the formidable and personable team at TEN6 Creative at such a key time in their journey. The potential is just huge, and I can’t wait to help build on the incredible success they have already achieved in just three years, making it not just the best agency to work with but also to work for. Watch this space!"

Fellows will continue building the commercial team at TEN6 with additional hires expected in both the client services and marketing communications departments as their growth focuses outside of the US and moves a little closer to their London HQ.