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“Sustainability is a global movement,” says Identity

“Sustainability is a global movement,” says Identity

Human experience agency Identity believes sustainability is no longer a trend, and has become a global movement.

“We believe the boundaries of what constitutes a sustainable event will be pushed even further to include both social sustainability and corporate social responsibility,” says Yasmin Keenan (pictured), head of marketing at Identity.

Keenan believes these initiatives will not just focus on a greener future but will look to events to “nurture local communities and see corporations shoulder more responsibility.”

“Having an event that touches on these key areas is essential,” she adds.

Identity has seen this when delivering COP26, where there was a focus on innovative greener solutions and social values.

“This is not just a trend for us, this is a global movement that will skyrocket over the coming months and years,” she concludes.