Sustainability body isla appoints growth lead Toni Griggs
Event sustainability group isla has appointed Toni Griggs as its growth lead.
Griggs will be responsible for the growth of the membership, whilst driving strategic partnerships, projects and initiatives that aim to accelerate event businesses environmental sustainability performance in line with isla’s core aims. This will include taking to market several isla products and resources scheduled for release in 2021, including an event-specific carbon measurement software.
She brings with her over 11 years of events industry experience. In this time, Griggs has been part of the senior team at live event and brand experience agency George P. Johnson, where she was responsible for developing and growing the agency brand in line with their five-year business plan. As a member of GPJ's sustainability task force she was part of the team that pushed the agency's sustainable agenda.
Griggs (pictured) commented: “I’m really excited to be joining the isla team. Anna and Ben have achieved so much in under a year with their passion and determination in ensuring that as an industry we play our part in a Net Zero future and commit to actionable change. I want to leverage that energy and momentum, building a network that provides knowledge and power so as a collective we bring back live events sustainably.“
Anna Abdelnoor, co-founder, isla, said: “With COP26 in less than 100 days, we see the next few months as a critical time for both industry recovery and global action on sustainability. This context also makes it a critical time for isla’s continued growth, ensuring we are fit for purpose to lead the industry in the transition to a Net Zero future.
“Toni’s background, from association to agency, as well as her sharp mind and strategic thinking, make her the perfect person to support and develop the growth trajectory of isla as we move from strength to strength. We are excited to see how Toni takes charge of expansion through her role, and pushes us forward.”