SEC sees 38% growth in corporate sales
Following the announcement of a record year for the Scottish Event Campus (SEC), the venue has today released further figures on what has also been a record year for corporate events at the venue.
The SEC recently announced that, aside from the year of the Commonwealth Games in 2014, it has enjoyed the most successful year in the history of the business, with conferences posting a record year with 55% growth in turnover. Added to this, the SEC has announced further record-breaking performance within corporate event sales, with a 38% increase in turnover on its 2017/18 figures and with gross profit increasing by 29% for the same period.
The venue puts the performance down to the corporate sector’s growing desire to host large brand activations and conferences within a ‘campus’ environment. The market is also embracing ‘festivalisation’ techniques within major event spaces. Increasingly, these organisers are seeing the benefit of the campus assets, as well as the wider communities of media, education, knowledge, and culture that surround the venue.
“Since the rebrand of the SEC to the Scottish Event Campus, we’ve seen a steady increase in corporate interest in the venue, and these numbers build on high growth levels that were also reported in the 2016/17 corporate event performance,” commented Kathleen Warden, director of conference sales, SEC.
“These latest figures have been outstanding, and are testament not only to the campus product, but above all, to the team we have here at the SEC.
“More and more corporate event buyers are coming to us with increasingly dynamic events that can make best use of our diverse range of campus assets. The launch of the SEC Meeting Academy last year provided yet another contemporary space for corporates. We also saw the launch of the Clydeside Distillery, which is already being used for welcome receptions and VIP experiences.
“Over the next year we’re seeing the arrival of even more on-campus hotel rooms. It all makes for great experiences for clients and their guests.”