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PRG partners with Clarion Events for ICE London

PRG, a supplier of technical event production, was selected by Clarion Events to deliver lighting and rigging solutions at ICE London, which took place at ExCeL London on 4-6 February.

ICE London is a gaming innovation showcase that welcomes over 600 solutions and 35,000 professionals from all sectors of the gaming industry.

As a new initiative for ICE London 2020, ICE London and its sponsors GG.BET, provided a complete B2B e-sports learning experience at its ICE E-sports Arena.

Visitors had the opportunity to watch eight of the Counter Strike Global Offensive teams compete in a closed tournament, with a prize pool of $250,000. PRG provided high-resolution LED which immersed the 200-capacity audience in the gameplay, whilst a 2-channel headset provided them with the option to ‘check in’ on the action. It also allowed them to tune in with gaming professionals to understand why e-sports is becoming increasingly relevant to a wider market.

Will Harding, head of e-sports for Clarion Events, commented: “The first B2B E-sports Arena at this year’s ICE London was a huge success, with thousands of ICE visitors converging to watch the tournament and millions watching on streaming platforms. Working with tech partners such as PRG, that have global reach and local market knowledge is a real advantage when putting together such a unique project.”

Leszek M, commercial director for PRG UK, added: “E-sports is an amazing market for event production technology, it combines the skills and knowledge from TV, live theatre drama and corporate sensibilities, so our UK team was thrilled to be offered the opportunity to deliver successfully, with Clarion Events across the ICE London 2020 event.”