MCI hires new UK creative director
Global engagement and marketing agency, MCI, has appointed Mark Aldridge as its new creative director in the UK.
Aldridge brings a range of expertise in events, advertising, marketing, theatre, film, television and experience design.
His extensive agency experience includes WRG, INVNT, Imagination, Jack Morton and Wolff Olins. Client-wise, Aldridge has led on live, digital and advertising content for clients and brands including BMW, BT, GSK, HM Gov, The National Blood Transfusion Service, and The Qatari Olympic Committee. He was also the strategic director and executive creative director of communications to The UN for COP18.
In his new role, Aldridge will lead on engagement, concept development, innovation, and creative assignments. He will be key in driving maximum impact in experience touch points across online and live formats for clients.
Aldridge (pictured) said: “I’m really privileged to be part of the MCI team, where everyone is thoroughly committed to everyone else. MCI strives to do the very best for its own community, as well as our clients. MCI is distinctive in championing and supporting its talented team and I’m excited to be joining at this important point of growth. I look forward to developing strategically informed and creatively effective relationships with our clients for a lifetime.”
Jurriaen Sleijster, president and COO of MCI, added: “Our focus is on transforming how our clients engage with their audiences and redefining what is possible, whether it is inventive experience formats, applying more strategic and creative components or bridging digital and live experience platforms together.
"It’s vital to ensure this evolution in experience design is relevant and aligned to our clients’ values, business objectives and impactful for their audiences - helping them to stay agile, future-proofed and connected with their communities. With Mark joining our UK team, his outstanding credentials and personable collaborative approach enables us to further strengthen MCI’s client offering. His rich experience across different platforms of audience engagement will inform how we work with our clients now and in the future”.