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mci group enters Brazilian market

mci group, international communication, marketing and events agency, has expanded its technology solutions offer by the entry of the Dorier agency to the Brazilian market.

The new branch is a tech and systems company specialising in virtual events technology, digital experiences activations and integrations, 3D and AR modelling, XR studio, volumetric video capturing, NFT systems, and solutions developed for engaging audiences in a hybrid format.

Dorier Brazil will be led by Ney Neto, an innovation management professional with experience in product development for event tech start-ups. For 18 years Ney worked in events and marketing agencies with large corporate clients. He was the innovation director of Campus Party and the president of the Brazilian chapter of Meetings Professional International. He also served as the business development and innovation director at the MCI agency, bringing pioneering technologies to the Brazilian market.

Ney stated: “Within the fast-developing universe of digital activations and events, metaverse and augmented reality, we see many opportunities for Latin America. We want to contribute to the evolution of the event tech industry in our region”.

Sebastien Tondeur (pictured) CEO of the mci group, commented: “With the rapid demand for technologies and the digital transformation in community building, we see a favourable moment for expanding Dorier’s presence in Latin America. Brazilian customers who already work with the company in the US, Tokyo, Singapore, and Geneva, now have another point of support to carry out international broadcasts globally connecting studios and technologies all over the world.”