Make Events hosts The Make Event Show
Events agency, Make Events, created a virtual conference to get its clients passionate about the possibilities of virtual events. The event showcased the difference between an internally produced event via Microsoft Teams or Zoom.
The Make Events Show received over 900 registrants, with 700 visitors tuning in on the day. This has grown Make Events’ database by 41% and has begun generating enquiries for the agency and HM Events, its sister company specialising in private events. The show also saw 25% of the live viewers posting on social media about the event.
The event was hosted from The Studio. A purpose built, 230sqm black box studio space with a LED screen backdrop for clear presentations.
The event was turned around in six weeks. Make Events Content Studio created the event ident, slide content and event website. This also housed the delegate registration for the event, digital downloads and entertaining videos.
The Make Events Show boxes were sent to a select number of registrants which were designed as an extension of the brand and allowed those at home to feel part of the action.
Holly Moore, CEO and founder co-hosted the event with BBC Morning Live’s Gethin Jones, the afternoon also included appearances from Denise Van Outen, Dr Ranj Singh, Paul Cheetham, Vernon Kay and Martin Fullard, editor of Conference News.
Moore said: “In January when lockdown three commenced I had two choices, furlough more of the team to preserve cash or spend more money putting on the best virtual event to show what we can do. It was a brave move but I’m so glad we did. We were able to practice what we preach and connect with our clients to showcase how incredible virtual events can be.”