International Confex: Let’s do London
By Michael Jones.
International Confex 21’s Let’s Do London theatre hosted a panel discussion on the citywide campaign of the same name, ‘Let’s Do London’ which is aimed at enticing businesses, visitors, and events back to the capital in the coming months.
Speakers included Julie Dixon, head of information, design and partnerships at Transport for London (TfL); Georgina Warren, director of major events and city experiences at London & Partners convention bureau; Ros Morgan, chief executive at Heart of London Business Alliance; and hosted by Tracey Halliwell MBE director of tourism, conventions and major events at London & Partners.
The importance of co-operation in bringing back originally Londoners, then domestic markets and finally international tourism to London, was outlined within the discussion. Morgan argued that the “crisis forced us to work together, even if we didn’t like each other, because it’s easier and it’s better”.
Visibility of safety measures is also crucial to making people feel safe to return to pre-pandemic life and Dixon highlighted how vital it was to make sure that “safety measures felt tangible” on TfL, so that people were comfortable travelling around the capital.
Halliwell concluded: “London has some great events over the next few years, we just need to get through the next couple of months”.