Identity receives Queen’s Award
Her Majesty’s Lord Lieutenant for East Sussex, Mr Peter Field, presented the Queen’s Award for Enterprise in International Trade to events agency, Identity, on 15 October.
Identity was presented with the award for its ongoing success in delivering events in the UK and international markets. The agency’s team of 100 continue to deliver events for world governments, brands and global blue-chip companies.
Michael Gietzen, managing director of Identity, welcomed the Lord Lieutenant to presentation ceremony at the company’s HQ in East Sussex. The Lord Lieutenant was given a tour of the 2787 sqm premises and met the Identity team.
The Lord Lieutenant said: “Many, many congratulations. This award is considered the highest accolade to be bestowed upon a UK business and recognises Identity for having shown outstanding achievement in trade, innovation and sustainable development.”
The Lord Lieutenant also drew attention to Identity’s delivery of some of the UK’s most high-profile events, such as the NATO Leaders Summit in December.
Gietzen commented: “I am delighted to welcome the Lord Lieutenant and to accept this most prestigious award on behalf of the Identity team. Considering the turbulence created throughout the events industry by the Covid pandemic, it is an incredible boost to us all to receive this award.”
He continued: “The enforced pandemic lockdown presented Identity with an opportunity to completely transform and invest in an even more dynamic business model. With further investment, a strategic recruitment programme and a repositioning of our offering, Identity now provides a vastly enlarged creative and digital offering of live, virtual and hybrid events. This repositioning, as the first ever ‘human experience’ agency, has already borne fruit with some big wins for the agency.”