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IBTM China reveals 2018 Knowledge Programme

Reed Travel Exhibitions meetings tradeshow for China, IBTM China has announced its new Knowledge Programme, ahead of the main event in Beijing, 12-13 September 2018.

IBTM China’s Knowledge Programme will this year explore topics across 10 key areas, including advances in the new wave of Chinese tech innovation and its effect on the global technology scene. 

Also on the agenda is a study into the associations market in China and how this will contribute to the growth of the industry; how to sell incentive travel to business leaders and an insight into the latest global industry trends report.

This year’s speakers include Alicia Yao Hong, managing director, IME Consulting; Matthew Brennan, co-founder and managing director, China Channel; Noor Ahmad Hamid, regional director Asia Pacific, ICCA; and Rosemary Ma, Beijing Sinofastlane.

Nicole Ci, event manager, IBTM China, says: “Our Knowledge Programme continues to be a huge draw for attendees who are eager to learn and take fresh ideas back to the workplace in the burgeoning Asian market.”

New international exhibitors confirmed for this year include: Meliá Serengeti Lodge, Corinthia Hotels, West Prairie Tourism, GL Events, Astana CVB and Russia CVB.

Association and corporate hosted buyers have signed up to attend from countries including Hong Kong, Singapore, Macau and Russia, as well as 58 domestic Chinese buyers. Companies signed up so far include Philips, Provident Capital Group Inc., Korea MICE Association, and CTS Travel International (Guangdong) Ltd. 

IBTM China gathers 5,000 global meetings industry professionals for two days of pre-scheduled business meetings.