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Hills Balfour agency appoints new MD in leadership shake up

Caroline Moultrie is to join industry PR company Hills Balfour as managing director in September. She replaces long-time MD Jonathan Sloan, who steps down this month after 17 years.

Moultrie joins the MMGY subsidiary from the World Travel & Tourism Council, where she was most recently executive vice-president of membership and commercial. Prior to that she also worked as group marketing director of Manchester Airport Group and head of direct marketing at Monarch Airlines.

Moultrie will be tasked with evolving the firm’s full-service offerings, and growing the business as part of its global expansion plans.

Hills Balfour Europe and Middle East founder and President Amanda Hills will continue to lead and manage the business alongside Moultrie, the associate board and senior directors.

“Through her former roles she brings a fantastic combination of engaging C-Suite global leaders from the private sector, as well as government officials, ministries and Heads of State, along with commercial acumen, and a global perspective,” Hills said of Moultrie.

“As we now move to the next exciting chapter for the company, we are expanding our team and have welcomed new MMGY Group level positions across finance, HR, and business partnerships this summer, all of whom are based in our London offices at London Bridge.”

Hills Balfour was acquired by US travel and tourism marketing specialist MMGY Global in March 2018.