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Full Circle appoints new Group Managing Director

Events agency Full Circle has expanded its team with a new Group Managing Director and a new Director of its Scotland operations.

Steve Comar joins as the new Group Managing Director, having previously served as a Director at both GES and Freeman.

Gwyneth Humphreys joins as Director of Full Circle Scotland, a new operation for the company. Humphreys also joins from GES, where she was an Events Director.

Steve Comar, Group Managing Director, commented: “The opening will take different shapes, with different regions and business sectors opening up in different ways and at differing speeds. Certain new event elements will be ubiquitous, but with no guarantee that any relaxation of restrictions won’t be reversed, this makes the gradual start-up of the economy particularly difficult to navigate for businesses, who have a great many issues to consider.”

Gwyneth Humphreys, Director of Full Circle Scotland, added: “The new appointments and investments that Full Circle are making underscore its bullish instinct for 2021, when its knowledge and experience will be vital in rescuing aspects of the industry that are today under threat. Full Circle intends to dedicate all of its energy to helping to make UK shows profitable and, in my case, I want to provide Scotland with the clear-thinking, trusted partner it sorely needs.”

Steve Barratt, CEO of Full Circle, commented: “You can’t put a price on knowledge and in this time of great commercial pressure, we are here to provide the supporting relationships that organisers and event planners need to get their shows back to good health.”