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Experience12 expands and appoints new role of business director

Experience12, the pop culture marketing agency, has promoted George Bateman as business director shortly after their HQ move to Greek Street in Soho, London.

After four years at Experience12, Bateman is the first person to hold this position, where he has been involved in the agency’s growth, development and implementation of its positioning.

As business director, he will be taking a step back from team management following a year of hires to the client services team. Bateman will maintain oversight of creative, pitches and campaigns, while continuing to service larger client accounts.

Bateman’s role will focus on overseeing the next stage of growth for the company. This is centred on business development in new sectors, and client growth, working with clients to produce creative work and developing the agency’s brand, offering and services.

Bateman, business director at Experience12, said: “I’ve been fortunate enough to see Experience12 go from strength to strength – from a single desk in a shared office, through to our very own HQ on Greek Street. It’s been a challenge and a privilege to be a part of a young, aspirational agency, with a lot of lessons learnt along the way. I’m proud of how far the company has come, the brand, our clients, the work we’ve delivered and, most importantly, the team! It’s now time to look toward the next stage of agency growth – building brand awareness, developing existing client relationships and establishing ourselves in new sectors.”

Chris Whittle, founder and managing director at Experience12 said: “The impact that George has had on Experience12 since he’s worked with us is significant – from business development to evolving our agency positioning. He’s been a massive part of raising the bar for client-delivery and the team that we’ve become, and I am really looking forward to him stepping up into his role as Business Director and our next stage of growth.”