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EVCOM and EMA form partnership for 2020

The Event & Visual Communication Association (EVCOM) and the Event Marketing Association have announced a new partnership.

Moving into 2020, the two associations will foster close collaboration between their members, which consist of many event management, screen content and film agencies, as well as corporate event professionals.

The two associations will run a number of joint events, debates and create best practise guidelines on key industry topics. They will also review the EVCOM code of conduct to make it a stamp of accreditation for corporate planners and marketers, as well as ensuring the respective memberships benefit from each other’s annual calendar of activities.

James Hitchen, general manager EMA commented: “Two of our key strategic pillars for EMA are to drive best practice and the professionalisation of our industry. Whilst we’re two different associations representing different sides of the equation, we all work in the events industry. There are many areas where we can work together to achieve our objectives, particularly in areas of best practice, training and development.”

Leigh Jagger, Interim CEO at EVCOM, said: “With my ex-agency hat on, I have always felt passionately that in order to address the burning issues facing our industry, raise professional standards and drive best practice business models, we need to engage with all the parties involved. 

“By working more closely with the EMA, we will be able to bring the corporate end user of our services deeper into our conversations, further professionalise our processes on both sides, and ensure our members can grasp a deeper understand of the needs of the EMA community. This can only help drive us forward as an industry and strengthen our collective voice still further.”