Epson supports the business meetings industry with mia sponsorship
The Meetings Industry Association (mia) has secured an annual sponsorship with technology company Epson UK.
The new collaboration will see Epson UK support relevant mia events, while allowing the company to better target the business meetings and events industry and increase its sales and market share.
Epson UK provides business solutions from printers and scanners to AV projectors and label makers.
Through the terms of the agreement that commences this month, Epson UK will be headline sponsor of the mia’s prestigious miaList 2019, which celebrates excellence across the UK’s business meetings and events industry.
The company will also be invited to attend other key mia events, including its popular Connect Sales HIIT and critically-acclaimed Connect Agent Days and will run an exclusive half-day seminar on a relevant topic relating to AV.
The sponsorship helps increase the strength of the mia and will enable the association to invest more into research, events, training and development for its members.
Gillian Thompson, channel marketing manager of Epson UK, said: “Our collaboration with the mia allows us to inform and educate the meetings and hospitality sector about our range of innovative AV solutions, which can enhance and improve any meetings space for delegates and trainers alike.”
Jane Longhurst, chief executive of the mia, said: “We are thrilled to be working with Epson UK on various projects this year. Their support is invaluable to our association and will enable us to continue to provide a wealth of resources for our valued membership.”