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Destination Coventry officially launches

Destination Coventry held its official launch event at the Coventry Building Society Arena on 2 December.

Destination Coventry is a two-year proof-of-concept collaboration between Coventry City Council and Coventry and Warwickshire Chamber of Commerce.

The new DMO (destination management organisation) aims to deliver destination management and marketing for the city, as well as promote the area nationally and internationally, in order to grow and support the visitor economy.

Destination Coventry works through two consumer facing brands: Visit Coventry, which targets day and overnight leisure visitors, and Conference Coventry and Warwickshire, which includes the region’s Convention Bureau, which works to attract business travellers, conferences, exhibitions and other business events.

The event included talks from Paul Jones, managing director of Destination Coventry, Cllr Jim O’Boyle, Cabinet Member for Jobs, Regeneration and Climate Change and Cathy Mead, senior destination management officer at destination Coventry.

Following these talks, attendees had the opportunity to network.

Commenting on the membership, Mead said: “Destination Coventry’s membership is geared to benefit tourism, leisure and hospitality businesses across the region.”

O’Boyle added: “Being chair of an organisation that is committed to changing the future and the perspective of what Coventry is, is super exciting. This is built on collaboration.”

To find out more, visit its website.