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Cvent acquires VenueDirectory

Cvent has acquired venue data centre VenueDirectory to increase its presence in the UK and Europe.

VenueDirectory, which was founded in 1993, now plays a role in providing data to Cvent’s customers on venue facilities. The acquisition was driven by data in the Cvent 2021 planner report, which showed 70% of organisers are working towards hybrid ad in-person events in 2022.

The company with continue to operate as a standalone business, but will now conduct business under the Cvent portfolio.

Graham Pope, vice president of international sales, Cvent: “With the demand for in-person events continuing to grow, efficient and effective online venue sourcing is top of mind. We are excited about opportunities ahead as we look to expand and enhance our offerings and better support our clients and partners across Europe.”

Michael Begley, CEO, VenueDirectory: “By joining a global leader in the event and hospitality technology space, we can tap into their resources, share best practices, and most importantly, deliver more ways for planners and suppliers to better connect and support the MICE ecosystem.”