Cotton picked as Inaugural Patron of Experience Oxfordshire
Official destination marketing organisation Experience Oxfordshire has launched a new Patron Scheme, with Bob Cotton OBE (pictured right) the first Patron to be announced.
The DMO hopes the Patron Scheme will see high profile individuals align themselves to Experience Oxfordshire and champion the work undertaken.
Cotton had a celebrated career in the Tourism and Hospitality sector during a career that included senior positions within DCMS and a decade as chief executive for the former British Hospitality Organisation.
Speaking at the launch, Cotton said: “I am absolutely delighted to be the first Patron of Experience Oxfordshire and get behind this new initiative. Oxfordshire is a world-class destination and the work of the DMO is critical to its success in destination management.
"The public and private sectors across Oxfordshire should collaborate on driving sustainable growth in the visitor economy and I will do all I can to help influence this. It was great to see so many businesses and decision-makers at the launch event and I urge all businesses across Oxfordshire to join Experience Oxfordshire.”
The event was hosted by the Mogford Group at The Old Bank Hotel and Quod Restaurant and owner of the Mogford Group, Jeremy Mogford commented: “An Ambassador of Experience Oxfordshire, the Mogford Group are actively supporting destination management across the city and county and bringing businesses together to collaborate is a key part of this. It was a great opportunity to discuss key issues and network with other Oxfordshire businesses.”
Hayley Beer-Gamage, chief executive of Experience Oxfordshire added: “We are very proud to have launched the Patron Scheme and continue to add value and strength to the work that Experience Oxfordshire undertakes. Bob is such a credible figure in the sector and we are delighted to be working with him.”