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The CHS Group reveals details for CHS Birmingham

The CHS Group has announced further details of CHS Birmingham, a meetings, hospitality and event industry exhibition, which will take place 27 October 2020 at the ICC Birmingham. The launch comes after a £1bn Tourism Strategy for the region was announced in September 2019.

The event organisers are working in partnership with the West Midlands Growth Company and the show’s founding partner, the NEC Group’s ICC Birmingham.

Ian Taylor, venue sales director, NEC Group, said that events are an important part of Birmingham’s economy, adding: “It’s not just our infrastructure developments, it’s the future events that we’re going to be hosting; things like Commonwealth Games 2022, which is an iconic international event, lets us tell that story on a global stage, so there couldn’t be a better time for CHS to be launching into this community.”

Emma Cartmell, CEO, CHS Group, believes that there has never been a better time to visit Birmingham and that the industry owes it to the region to put on a show the community deserves. “Coventry will be the European City of Culture next year,” said Cartmell. “We have huge developments in the Wolverhampton and Black Country area, and our show is part of a massive legacy ambition around the Commonwealth Games in 2022.”

Roger Mendonca, chief operating officer, West Midlands Growth Company, said that the event is a key part of the region’s recently announced Tourism Strategy: “CHS Birmingham will help to showcase the best of the business tourism sector across the West Midlands.

“The region has a strong track record in hosting meetings, hospitality and events, and is home to some of the world's most recognisable venues and creative agencies. CHS Birmingham will highlight the successful businesses and people that are making such an impact here.”

Jan Denning, founder and managing director, Destination Wolverhampton and The Black Country, added that the demand for an event like CHS has been “apparent for some years.” She said: “It needed the experience and expertise of the CHS team to manage it and make it happen. The Midlands is a large region and we’re excited about the opportunity to showcase our destination.”