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BREAKING: Venuedirectory.com acquires ABC Connection

CN can exclusively reveal that Bournemouth-based venue-finder specialist venuedirectory.com has acquired ABC Connection Ltd, in a move that the company says makes it the largest supplier of venue data, venue sourcing software and annual accommodation RFP provider in the UK.

The acquisition strengthens the position of venuedirectory.com in the UK and will also provide the opportunity for the business to grow globally.

ABC Connection has a database of 360,000 venues, which will be merged into one platform, venuedirectory.com management tells CN

“For the moment it will be business as usual and each business will run as separate entities for the interim whilst strategic plans are put in place for the next phase of development,” the company says.

Venuedirectory.com’s acquisition of ABC Connection will embrace existing companies like Venues and Events International, Planet Pursuits and Business Travel Direct which will increase the distribution of venue data. 

“I am delighted to hear about the acquisition of ABC Connection by venuedirectory.com and believe it will be a good decision for both businesses and also for the industry. We have been a long-standing customer of ABC Connection and appreciate the diversity of their data for our venue sourcing requirements and their technology that gives us an enquiry to invoice solution for our customers.

"I am confident Michael [Begley – venuedirectory.com MD – Ed] and his team at venuedirectory.com will bring both platforms together over the next few months and will create an even more connected solution for our industry. We are looking forward to an exciting relationship together,” comments Anita Lowe, chief executive of Venues and Events International Limited.

ABC Connection handles annual accommodation RFP for a wide variety of agents, corporate clients and the UK government, and this was clearly an area of interest to venuedirectory.com.

Both venuedirectory.com and ABC Connection share mutual clients such as Calder and CTM.

James Turner, chief operating officer of Calder Conferences & World of Travel comments: “We have been customers of venuedirectory.com for several years, strategically partnering with them to provide an end-to-end MICE booking management tool that we use to fulfil the HM Government venue finding contract. 

“We recently appointed ABC Connection to support with the administrative fulfilment of the new Global CCS accommodation RFP, therefore the acquisition makes absolute sense as this consolidation of businesses will give us a single point of contact for all MICE and rate solicitations, and I am sure in time one venue data resource.”

Venuedirectory.com’s portfolio also includes myeventschannel.com platform for venues to help them monitor and maintain their data and transactions and the myeventsportal.co.uk platform for corporate clients. Its Live Availability widget also allows venues to take bookings directly from their own website for meetings and events.