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Brands at Work appoints new creative director

Live communications agency Brands at Work has announced the appointment of Simon Boniface as its new creative director to expand the agency’s creative offering.

Boniface joins the agency with 20 years of creative experience and has previously worked as creative director at Freeman. He has also worked in sectors such as FMCG, fashion, retail, technology, pharmaceutical and luxury brands.

Karen Kadin, managing partner, Brands at Work, said: “Our agency is growing across geographies and industries, and so too are the scale and complexity of the creative briefs that we are answering.”

Kadin believes that Boniface’s appointment will provide a focus on the agency’s growth and talent.

She continued: “We are an egoless leadership team, and so it was important to find someone who not only has the creative chops but was the right cultural fit for us too.”

Boniface added: “I was attracted to Brands at Work’s ethos of putting ideas into action. I saw a close knit and agile team, obsessed with solving their clients’ problems through creativity.

“I’m looking forward to bringing my bag of multi-disciplinary skills to Brand at Work’s clients and also in helping to expand their client base into the sectors where I have experience.”