Blackpool to reinforce ‘connected destination’ message at Confex
Blackpool has announced that for the first time it will attend the Confex International trade expo, taking place in Olympia, London from February 26-27.
The partnership is being led by the iconic Blackpool Winter Gardens complex, which is currently constructing a new £28m conference & exhibition centre.
The new centre is immediately adjacent to the Winter Gardens’ existing network of 11 conference rooms, theatres, exhibition areas and meeting spaces.
Blackpool’s delegation also includes the 278-room Grand Hotel (formally the Blackpool Hilton), which itself features 11 separate function rooms for both corporate and leisure use.
Another partner attending Confex will be Blackpool Promotions. The company, which has provided accommodation and short breaks to Blackpool for over 35 years, runs five hotels across the resort and accommodates 60,000 guests every year.
Representatives from the Blackpool Business Improvement District (BID) will also be present. Blackpool BID is a working consortium of over 500 leading retailers and businesses who are investing together to enhance the town centre.
Blackpool’s Confex partnership will also be highlighting to delegates the £300m investment programme which is set to further transform the resort, including several new hotel developments.
Julie Vincent from the Winter Gardens’ new conference and exhibition centre said: “Last year Blackpool came to Confex with a very clear message about how the resort offered event managers and conference organisers a seamless, connected approach to finding and booking venues, transport and accommodation.
“By bringing local partners together, including hotels which could be seen as commercial rivals, together with the town’s BID and travel operators like Blackpool Promotions, we are demonstrating that our connectivity approach remains at the heart of Blackpool’s offer and continues to set us apart as a business tourism destination.”
The Blackpool partnership will be exhibiting on stand M27C at Confex International.
More information can be found at www.international-confex.com