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Blackpool launches new business tourism advocacy initiative

Visit Blackpool has launched a new business tourism advocacy and ambassador recruitment programme, aligned to the town’s new conference & exhibition Centre.

In addition to promoting the £28m facility, which is set to officially open next year as part of the existing Winter Gardens complex, the initiative will also look to raise awareness of the £500m of recent investments which are transforming the resort. 

These include several new hotels, a tramway extension, public transport interchange and newly electrified rail connections. Other regeneration projects include major improvements to roads, bridges and traffic management schemes, and the development of new cultural, retail and leisure zones across the town.

Blackpool’s advocacy programme is set to be spearheaded by Sir Andrew Parmley, a former Lord Mayor of the City of London and an Honorary Fellow of the Royal Academy of Music. Now living in London, Sir Andrew was born in the North West, grew up on the Fylde coast, and attended Blackpool Grammar School.

Sir Andrew, who appears on the cover of Blackpool’s new Conferences & Meetings guidebook, said: “When I was growing up Blackpool was the destination of choice for conferences of every type - industrial, commercial and political. And even though the town has been through many major changes since then, including some very tough times in recent years, I have always remined a passionate advocate for the resort.

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“The recent swathe of new investments and improvements to Blackpool’s infrastructure, including the new Conference & Exhibition Centre, are now set to create a business tourism destination which will be unique in the UK. 

“It will offer the best of the British seaside and northern friendliness together with high-grade hotel accommodation, efficient transport links and brand new conferencing facilities.”

With the addition of the new conference and exhibition centre, the Winter Gardens will become a hub of 12 distinct venues offering a total of 4.9 acres of connected conference, meeting, event and exhibition space.