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Victoria Larder

Avantgarde London hires new client services director

Brand experience agency Avantgarde London, has announced that is has appointed Victoria Larder as its new client services director.

In her new role, Larder will be leading the client services team and managing relationships across Avantgarde’s accounts. Reporting into the agency’s MD, Stuart Bradbury, Larder is joining the senior management team as the agency strategically continues to grow its offering within the experience economy.

Larder previously worked as MD at PAVE London, where she was MD, a role she held since 2014. She has also previously worked for the likes of Brandfluent and EMAP. Victoria’s industry experience includes notable accounts such as PrettyLittleThing.com, boohoo, Fortnum & Mason, Domestic & General and giffgaff. Prior to this, Victoria spent time as a radio presenter on commercial radio stations across the UK.

Larder said: “I really like that Avantgarde is an international agency at the forefront of innovation, creating compelling experiences for brands. I’m excited to get involved in ‘story doing’ as we create hybrid experiences for clients. Avantgarde are true innovators and are an incredibly nice team to be working with.”

Bradbury added: “It’s brilliant to have Victoria joining the client services team. She brings with her an exciting and successful track record in brand experience, and we look forward to her applying her skillset to Avantgarde clients and bringing a fresh perspective to the team.”