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AI powered technology would improve the events industry, according to research

"AI powered technology would improve the events industry," according to research

Three quarters (75%) of CEOs and business decision makers feel that technology and artificial intelligence (AI) would improve the events industry, according to research from virtual event provider EventsX.

EventsX, via Censuswide, commissioned a poll of 500 CEOs and business decision makers around how technology can help further the events industry following the isolation of the Covid-19 pandemic.

Key findings

A common criticism by decision makers was that 62% felt the process of signing up for an event, including speaking and sponsorship opportunities, was overly time-consuming and difficult. This sentiment was especially high in the finance, healthcare and IT industries where 73% were put off by how complicated the sign-up process was for an event.

The research also highlighted a direct correlation between popularity of event and an easier sign-up process, with 71% of decision makers saying they would organise and attend more events if the process was easier.

In total, over three quarters (77%) felt that utilising technology in the sign-up and management process, along with technological features such as a summarised report of a speech or event would improve the events industry. This was particularly important for large businesses with over 500 employees, with 83% seeking more technology at events in a bid to streamline the process and manage larger crowds.

Commenting on the findings, Shoaib Aslam, founder of EventsX, said: “The pandemic saw technology inundate our lives, from working from home to weekly family zoom calls, the benefits and potential of tech were realised, and the events industry was no stranger to this. While online and hybrid events are still on the rise, reaping the benefits of technology, virtual events across the board should now look to optimise technology enabled services to improve the quality of events.

“Using technology, and in particular AI, to provide enhanced tools and features prior to, during and after an event can allow for processes to be seamless, regardless of whether the event is online or hybrid. Making speaking and sponsorship opportunities easier to access and attain using technology to help endorse references and take these opportunities a step further is hugely important for growing the industry.”