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ABPCO releases findings of delegate confidence survey

Bramcote International and the Association of British Professional Conference Organisers (ABPCO) surveyed 350 association conference attendees regarding their confidence in returning to live events.

Key statistics from the report include: 93% of respondents miss the networking, social interaction, and meeting people; 47% of respondents are happy to attend ‘in person’ events, this rises to 75% if the individual is fully vaccinated; and 71% of respondents want flexible cancellation terms for registration fees if unable to attend due to Covid.

Heather Lishman, ABPCO’s association director comments: “This survey is, on the whole, great news for our industry, highlighting not just what delegates have missed but what we can do to entice them back to our events.  The results clearly show that conference attendees miss the personal elements of a conference – although they recognise that digital platforms offer highly capable opportunities to share knowledge and learn, it is the human interaction they miss the most – with only 15% saying they do not wish to attend an in-person event for the foreseeable future.”

Catherine Newhall-Caiger of Bramcote International, said: “As the events industry, we have always known that networking, social interaction and meeting people is a key driver for attending events. This Survey reinforces this well-versed mantra by clearly showing that face-to-face interactions and social connections with colleagues is top of the agenda for 93% of the Survey respondents.”

The full survey is available by emailing heatherlishman@abpco.org