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Top Banana releases bespoke event platform

Creative communications agency Top Banana has released a new digital event platform. The software, called Event Arena, underlines the trend that digital demand shows no signs of abating. The platform can be used for standalone virtual events as well as for hybrid events.

Jemma Peers, managing director, said that Event Arena has been a product the agency owned for a number of years, but the global pandemic provided them with an opportunity to “significantly grow” its capabilities and functionality.

“As an agency we were forced to navigate a new virtual world and rather than limiting ourselves to a third-party digital event solution, we knew growing, adapting, and innovating our own platform was the right path to take,” she said.

“Live events and engagement are what we do best, so it just made sense. Event Arena has provided us and our clients with a greater flexibility and capability than other solutions, and we’re really proud of what we are able to offer our clients from our own in-house solution.”

The new release of Event Arena offers three packages: Lite, Live, and Bespoke. Clients are able to request anything from a basic delegate registration site to a next level interactive virtual event or 3D world.

Marc Hazelden, director of strategy and innovation, added: “If we’ve learnt anything from the pandemic, it’s that the world as we know it can change in an instance. We’ve kept that in the forefront of our minds when developing Event Arena to ensure it not only provides our clients with everything, they need in today’s world but that it has the capacity and flexibility to transition in the future.”