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Studio at Manchester Central

Manchester Central launches production studio

Manchester Central has announced that it is preparing to install a self-contained production studio at the conference and events venue.

Studio at Manchester Central will offer production facilities to help businesses communicate with and engage audiences digitally, or as a hybrid component to a live event.

Delivered with Sterling Event Group, Studio will feature a set with customisable LED backdrops, lighting, full audio and vision equipment and a crew. Content can be live-streamed or recorded and edited for future distribution.

Accessible via its own dedicated entrance, Studio can be used standalone, or integrated into a live event. A green room and dressing room space is provided for presenters, as well as a catering and hospitality offering.

Hair and make-up support can be pre-booked, along with TV presenter coaching delivered by Manchester Actor’s Platform, the education arm of 53two.

Shaun Hinds, chief executive at Manchester Central said: “We are excited to launch Studio at Manchester Central. Following the launch of our ‘Live from the Auditorium’ hybrid solution last year, we believe that there will be a place for professional, online content creation and production as we move towards the new era of events.

"The government’s roadmap to recovery is a real positive step forward and we can’t wait to be ‘back in the room’ again. We have an opportunity now to take what we’ve learned from the world of digital communications over the past year and apply it to the live event format, as well as wider business engagement strategies.

"When done well, we’ve seen how technologies can grow reach and brand exposure and by integrating this component into event and engagement programmes, we can create immersive and curated content for an audience, wherever they are.”

Richard Bowden, managing director at Sterling Event Group added: “We anticipate that online events will become a permanent feature in the calendars of many organisations, and we are delighted to be working with the team at Manchester Central to bring a high-specification facility to the heart of the city. Studio will be fully equipped to deliver live and pre-recorded virtual content as a standalone event, or to extend the reach and add a digital element to a live event when restrictions permit.”