ExCeL's Great Agency Bake Off: thrills and spills
After a welcome address by ExCeL executive director, and ICCA president, James Rees, in which he noted conference business was up 15% and explained more about the Formula E E-Prix set to take place at the venue in 2020, the teams were marched to the kitchens and assigned their tasks.
Task one saw the teams attempt a traditional Victoria sponge and task two a platter of macaroons.
CN editor Martin Fullard joined C&IT senior features writer Charlotte Flach and ExCeL’s Emma Charter. Team Media’s baked goods were, truthfully, utterly dreadful in every way and shall never be spoken of again. The Victoria sponge was ruined in an accident and the macaroons were made with the incorrect ingredients and subsequently tasted like feet.