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30 Euston Square unveils makeover

30 Euston Square has unveiled its newly renovated Heritage Rooms. The home of the Royal College of General Practitioners since 2013 was initially designed and constructed in 1906 by renowned architect Arthur Beresford Pite.


The original building featured six executive meeting rooms, which have all been transformed and includes state-of-the-art technology.

Architect Kathy Tilney advised award winning interior designers, Softroom, to ensure the heritage of the building was reflected and celebrated in the designs. Following the refurbishment, each Grade-II* listed room boasts restored period detailing, as well as its own individual colour scheme. Bespoke designed carpets have been created using a blend of the room colours, resulting in an eye-catching design that unites the six Heritage Rooms.


The Heritage Rooms offer an exceptional experience in sophisticated surroundings that are perfectly suited for groups of 8 to 40 people.

Bespoke breakfast, lunch and dinner menus have been created by award winning executive head chef, Daniel Broughton, launching 30 Euston Square’s own butter, bread and petit fours – with all ingredients sourced from the best producers in the British Isles. 


Packages include the healthy breakfast “fuel the mind” menu as well as the Full Heritage breakfast menu, while private dining experiences for lunch and dinner include British favourites such as Smoked Loch Duart salmon, roast Cornish Pollock and Yorkshire rhubarb parfait.


“We are looking forward to providing the highest level of service and private dining in these wonderful surroundings and to help create memorable experiences together for our customers,” said Allan Heard, general manager of 30 Euston Square.

“I am really proud of our chefs who have delivered a fresh and contemporary British menu that sits perfectly with the new stunning design of the Heritage Rooms. This is an incredible opportunity to share our wealth of knowledge on fine dining and hospitality in a landmark London location.”