QEII Case Study: X3DMedia NXT BLD Conference
From 8-15 October 2020, London’s QEII Centre hosted X3DMedia’s NXT BLD (Next Build) online conference.
The conference, which explored emerging technologies and how they will impact the future of architecture and construction, had intended to run as a live event in June 2020 but, was postponed due to the Covid-19 pandemic. The decision was then made to run it as an online event in October.
QEII’s sales team worked in partnership with X3DMedia and its organiser, AEC Magazine, to adapt and deliver the event, which covered the innovations in digital fabrication, robots, 3D printing, IoT, generative design, virtual and augmented reality, real time design visualisation and more.
The resulting online event took place over six days in October. The team at QEII worked in unison with X3DMedia on a plan to run the NXT BLD conference online, using QEII as its main base.
The event’s line up of 26 speakers were located around the world and therefore were unable to visit the UK, so X3DMedia recorded all linking pieces from the stage in the Mountbatten Suite at The QEII Centre. London-based speakers were also welcomed to record their sessions at the venue. Delegates were also able to submit their questions and participate in a live Q&A with the speakers following their presentations.
Members of QEII Live’s team were on hand to help with the technical aspects of the event, including the audio and the stage set. QEII also provided the necessary bandwidth through its 2Gbps building-wide supply to enable X3DMedia to stream the event to its online delegates, whilst QEII Taste provided refreshments for the event crew and speakers on-site.
Instead of taking place over one day, X3DMedia decided to hold the event over six days for 1.5 hours a day, broadcasting three 20-minute speeches with links.
X3DMedia had aimed to reach 1,000 people through its virtual NXT BLD conference, however with the virtual format provided by QEII, it was able to surpass that goal and reached 1,400.
Martyn Day of X3DMedia said: “QEII went above and beyond to stay open for us to film, just as everything in the UK looked like it was taking a turn for the worse and pricing the event within my original payment schedule. We had a great experience from our past event there and were pleased with the outcome of this new innovative format.”
Following the event, X3DMedia has confirmed that NXT BLD 2021, which will be a physical conference and exhibition, will be held at the QEII Centre London on 16 June 2021.