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How agencies are gearing up

Martin Fullard talks to a variety of agencies on how businesses has changed, upskilling, and recruitment plans.

There is no escaping the fact that the events industry has been decimated over the last year, with venues and suppliers facing an appalling crisis. In many cases, they have simply not been able to pivot. However, things have not been so bleak for the nation's agencies, and the last 12 months have indeed yielded positive stories.

Sure, business models have adapted and offerings reviewed. Indeed, many clients didn't even know what to do themselves. The mark of a good agency, however, is to be able to drill down deep to establish its clients needs, and one way or another, deliver a content experience to meet a business objective...

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