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Case study: Jazz-ing it up with Honda

Venue: Honda HQ Swindon

Client: Honda of the UK Manufacturing

Event: Honda’s 70th Anniversary - movie weekend

Delegates: 2,500

Agency: Venues and Events International (VEI)

 

Concept

As part of their 70th Anniversary, Honda wanted to mark this special occasion with a celebration for its associates at the Swindon manufacturing facility, and to reward them for their continued dedication and hard work with a special family ‘movie weekend’.

The use of a marquee at the Honda site in Swindon had worked well previously and with the concept of a 70th anniversary movie weekend, Honda wanted to take this one step further and go with a ‘Big Top’ marquee for a more family friendly appeal.

Inside the marquee, three recent films that were not currently available for public release, would be screened across the weekend: The Greatest Showman; Hotel Transylvania 3: Summer Vacation; Mission: Impossible – Fallout.

 

Brief

To provide full project management which included weekly calls and monthly pre-event project management meetings with the client and oversea the two-day installation of the 42m x 45m big top marquee, including the 9m x 12m screen and projector production set-up.

To also manage delegate welfare from professional first aiders and dedicated marshals for lost children.

 

Execution

We learnt a lot from delivering the Honda Innovation Expo a few months prior in regards to Honda being a live working site, and manoeuvring of vehicles in and out of the compound. Therefore, what was our biggest challenge before in setting up the marquee, became a simpler challenge this time with our previous experience.

The marquee took two days to set-up and inside was the 9m x 12m screen and full projection. With a team of four event

managers onsite we were able to spread our resources across ticketing, marshalling and even hoovering between screenings

 

Honda testimonial

“Once again, the team were a pleasure to work with. Their professionalism and flexibility demonstrated during the event delivery was evident throughout and, for the course of the event, they became an extension of our team. They understood the challenges of working on a live site and overcame any obstacles with practical solutions.”

 

What we thought

“With the success of the Honda Innovation Expo still fresh in our minds, it was exciting to get back on the Honda site to support with their 70th anniversary celebrations. We feel we have an in-depth understanding of Honda’s ways of working and this in turn make the overall process simpler and more efficient and enables us to provide a personal and high-quality service.

The Big Top made a great setting for the event and really gave a sense of excitement as the size of the screen and sound quality created a very close and impactful experience.”

Will Dalzell, senior event manager and CN30 under Thirty winner, Venue and Events Internaional