Ascot Case Study: Historics Car Auction
In March 2020, Ascot Racecourse hosted the classic car sale auction Historics, in what was to be the last UK classic car auction before the Covid-19 lockdown. Six months later, on 26 September, the venue once again played host to Historics for its open-to-public autumn classic car sale, with Covid-secure measures in place.
Amélie Cartigny, senior events manager at Ascot, said: “We have been working with the brilliant team at Historics for several years now and each time we have the pleasure of hosting them, we think of innovative ways to elevate the experience. This year we had to deliver the much-anticipated event while operating within the Covid-19 restrictions, which was no mean feat. However, the Events At Ascot team relished the challenge and the large outdoor spaces we have available at the racecourse lend themselves perfectly to socially-distanced outdoor exhibitions.”
The auction included 190 automobiles, spanning nine decades and including examples from 47 different brands.
Having hosted the auction inside the Ascot Grandstand since 2017, the autumn event was adapted to become an outdoor event in response to Covid-19. A 25-strong team of staff were on hand each day and the NHS Test and Trace app was made available to all attendees. Free parking was made available to attendees, meaning they did not need to use public transport.
The Historics and Events At Ascot teams worked together to deliver an event that saw over 1,800 attendees across four days.
Of the 186 lots, 149 were sold, with total sales of £4.6m achieved. Of this total, 60 winning bids amounting to £1.8m were placed from a series of international bidders joining online from all over the world, including the highest bid of the day which came in at £220,740 for a 1967 gold Aston Martin DB6.
Amélie Cartigny, senior events manager at Ascot, said: “I’m thrilled that we were still able to host this event in a safe and secure way, while adhering to the guidelines in place by the government and our local authorities. After the success of the COVID-secure event, Historics is returning to Ascot this December for another four-day stint. This proves that events of this size, in venues such as ours, can take place in an enjoyable way while all safety measures are adhered to, which is a very hopeful prospect as we head into 2021 with a positive light at the end of the tunnel.”