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Hybrid Events Solution UK

English Core Cities come together to create the Hybrid Events Solutions UK

The English Core Cities have joined forces to support the conference and events industry as it continues to navigate the Covid-19 pandemic, with the launch of Hybrid Events Solution UK (HESUK).

HESUK is a free-of-charge initiative open to all business audiences across the country, that will provide a solution for delivering national hybrid events in Covid-secure venues.

Including the convention bureaus for Birmingham and West Midlands, Bristol, Leeds, Liverpool, Manchester, NewcastleGateshead, Nottingham and Sheffield, the Core Cities have created HESUK as an initiative to provide a single point of contact for event organisers who are looking to organise or restructure national and regional conferences.

HESUK will allow delegates to attend the same national event at different Covid-secure venues within those regional hubs, enabling delegates to network and meet those within their field, whilst remaining in adherence to Government guidelines at the time of the event. Each hub can be linked together via live-streaming, so speakers and contributors can be in different cities while still attending the same event, and delegates who can’t attend in-person will still be able to experience events.

On the initiative, Heather Lishman, association director of the Association of British Professional Conference Organisers (ABPCO) said: “The Hybrid Events Solution UK is an example of how the conference and events industry is innovating and working together to support each other through this damaging period. It’s wonderful to see this level of collaboration from the English Core Cities. 

“Live conferences and events have ceased as we continue the fight against Covid-19. Going into 2021 there is a strong desire to get live events back, to have people meeting face to face, networking, sharing and learning together. Creating a hybrid event is a solution to enable this, as the world navigates its way through the pandemic with rapid testing and vaccines on the horizon. The biggest challenge is confidence; organising a series of live event hubs across several destinations is a big logistical challenge, therefore we welcome this solution which seeks to make the process easier for organisers, which should get people meeting as soon as it is safe to do so.”

Simon Hughes, chairman of Business Visits Events Partnership (BVEP) added: “The Hybrid Events Solution UK is a fantastic concept, and it is inspiring to see these cities working together to help instil consumer confidence and get the conference and events industry up and running again.”

Organisers interested in using the service can contact any of the Core City convention bureau teams: Birmingham and West MidlandsBristolLeedsLiverpoolManchesterNewcastleGatesheadNottingham and Sheffield.