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QHotels

The Qhotels Group announces rebrand

The QHotels Group has announced a rebrand to The QHotels Collection with the unveiling of a new identity.

The new name for the collection of 21 hotels and resorts across the UK was influenced by the decision to clarify the collective brand identity under one umbrella.

The company has introduced a new logo, new fonts and a new colour palette.

From today the company said all individual hotels within the group will be undergoing an “extensive branding transition” to ensure clarity and consistency across the collection. This will include new look signage that will replace the Qhotels’ purple theme.

Individual hotel emblems have been re-designed by taking inspiration from the community, hotel heritage and county flags.

Richard Moore, group chief executive, The QHotels Collection, said, “Alongside the new look and feel, The QHotels Collection is committed to investing in the current hotel portfolio and growing its presence in the UK through selective opportunities.

“This announcement represents an ambitious and exciting change in direction for the group. We are retaining the solid foundations of QHotels but modernising the look and feel of the collective brand identity. Importantly, our changes include the commitment to growing a culture that has a meaningful connection both with its employees and guests. After such a challenging time for everyone, we are delighted to announce such a positive development for the company."