Consistency in messaging is key for clients
Consistency in messaging is key for clients. That was the key outcome following the Partner Engagement Day with Venues and Events International and Absolute Corporate Events (ACE) and Absolute Digital Communications (ADC).
Held at the Holiday Inn Swindon on 25th November, with 60 live attendees and more than 100 joining virtually, it was clear that consistency in messaging from hotel and venues partners is what clients seek most as the industry continues to work alongside Covid-19. And it’s the collaboration between Venues and Events International, ACE, ACD and their account managers that ensures this consistency is there.
Anita Lowe, CEO of Venues and Events International shares what success looks like for them. “Our success is down to our people and our collaborations. We’re currently seeing 95% penetration of our existing accounts and we’re continually building relationships with our existing clients as well as winning new clients. In 2021, despite the pandemic, Venues and Events International won eight new contracts for venue-find and event programmes.”
This success is driven by the strength of collaboration and partnerships that Venues and Events International prides itself on with their hotels and venue partners.
Laura Law, Strategic Account Manager for Venues and Events International explains the importance of relationships with hotel and venue account managers that help build on this success. “Our ongoing engagement throughout the pandemic, and especially now is so important to understand policy changes and guidelines within properties ensures we’re able to effectively communicate with our clients to deliver safe meetings and events. We’ve certainly been reaping the rewards as trust in our clients has increased and we’re watching our accounts grow and seeing bigger event enquires.”
The pipeline for meetings and events is looking healthy for Venues and Events International. There was a dip in enquiries when the Government implemented ‘Plan B’ restrictions in December, but with restrictions the recent announcement that restrictions will be lifted by the end of January, confidence is returning more than ever - Live is Life. And it’s not just the ‘norm’ that people want to get back to, they want to see what they can do differently with their events.
“People have had time to reflect during the pandemic, looking back on what they’d done previously and how they can adapt for the future. Profile of bookings has increased and the seniority of people we are booking events for. The conversations we’re having with clients, is what more can be done to enhance the quality of their events. Not necessarily the actual delivery of the event, but the event concept to shape a strong agenda,” says Lowe. “We’re looking at improving sustainability initiatives, meeting etiquette, duty of care and mental health and wellbeing. All are such important areas for consideration and will support in making event programmes fit for the future.”
And these topics for consideration is what led the discussions at the Venues and Events International Partner Engagement Day, to ensure hotels and venues are aligned with what clients are looking for.
Michelle Barrett from Macdonald Hotels, who attended the Partner Engagement Day shares their insight into the value these types of events provide in building relationships: “The passion that Venues and Events International instils into these events is really empowering. They provide an excellent opportunity to not only understand the business strategy and vision of growth, but to determine how we play an integral role in developing meetings and event programmes for their clients and gives us confidence in our partnership.”