Victory Services Club - Christmas Markets Case Study - Royal Air Force Benevolent Fund
The Royal Air Force Benevolent Fund chose to have their Christmas Party at the Victory Services Club, in Marble Arch, London. The RAF Benevolent Fund is the RAF's leading welfare charity with a proud tradition of looking after all serving and former members of the RAF as well as their partners and dependent children. The charity is based in Portland Place, London, so they required a central London venue for their annual Christmas party for 80 head office staff.
“We have a long standing relationship with the VSC and we’ve held events there before, but this was the first time we held our Christmas party there,” explained Pete Thompson, Head of HR for the Fund. “The location is perfect, the team is very friendly and the quality of the food is superb.”
The Fund chose the Club’s Christmas market format to create an informal and interactive Christmas experience for the team. “As a charity we have to be mindful of how much we spend on our Christmas party, so our staff make a personal contribution and we have a cash bar to keep costs down,” continued Thompson. “The Carisbrooke Hall has a fully stocked bar and prices are very reasonable so our team were perfectly happy to buy their own drinks.”
Christmas market stalls were dotted around the Carisbrooke Hall enabling RAF Benevolent Fund staff to choose the food they liked the look of, and to sample some new flavours. The Christmas markets menu created the ambience, the tastes and the smells of the European Christmas markets and included freshly made French crepes and Baeckeoffe (a classic French stew), traditional Bavarian Christmas specialities of Bratwurst with Curry Sauce and Pork Schnitzel with Jaeger Sauce.
“I loved the variety of the food served; we have a range of different ages and a variety of tastes so having market stalls was a great way to ensure there was something for everyone. Our staff were able to be as adventurous as they dared - if something wasn’t quite to their taste they could move onto the next stall. Staff were able to mingle and talk to everyone as they moved around the room.”
Following the meal, guests enjoyed a disco and then retired to the Carisbrooke Hall Bar for a nightcap before heading home.
“The VSC is a very relaxed venue and they enabled us to create an informal Christmas celebration for our team,” Thompson concludes. “It was a special evening that will be remembered; feedback from the team has been very positive. We like to do something different every year, but there’s a good chance we will be returning to the VSC again and developing this theme further with them.”
Feel good about holding your event at the VSC and give something back to those in need.
Did you know when you hold your event at the VSC, any revenue is reinvested back into the Club to support Respite and Welfare Breaks which look after members of the military who have suffered a significant welfare issue. They are invited to spend a weekend at the Club with their family.