Strategy comes first
Martin Richardson, co-founder of Ten Thousand Hours, says informed client conversations are the best way to lead strategy.
Our agency philosophy is strategy first, creative second, tactics third. Everything we produce for clients should be solutions-led. We always ask ourselves: "Is what we are proposing contributing to a bigger or wider organisation goal?". To achieve this, we apply four key behaviours. By understanding the 'brief beneath the brief" to allow us to generate insight-led solutions and concepts. Next: compete to win; everything we produce should position our clients as best in class...
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