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Reframing the perception of pregnancy in the workplace

Evie Rolfe, managing director at FullCircle, says event businesses need to think differently about pregnancy and maternity leave.


Pregnancy, part time hours and career moves are not natural alliances. For many, that combination has the potential for career suicide.

Here at FullCircle, we saw the opportunity to expand our talent pool with the recent appointment of award-winning marketer Kate McIntosh.

A powerhouse within the industry, Kate’s career has spanned 15 years. In that time, she has driven new business, dynamic marketing campaigns and corporate events through creative and original concepts.

FullCircle, a personality-led business where the team are integral to their growth and success, proved our forward-thinking approach by recognising that having a working parent in the company brings a different mindset. Working parents are masters of flexibility, multi-tasking, time management, negotiation, getting the job done and an imagination which has no boundaries.

Kate states: “In no way do I want to detract from my female and male counterparts who have such talents. I simply want to highlight and celebrate the fact that FullCircle are a company giving working mothers and mothers-to-be a level playing field.

“I've been gifted a chance whilst pregnant and as a working parent, to give FullCircle my creativity, objectivity and determination. I hope to inspire other young women in business that parenthood does not close the door to a career.”

Here at FullCircle we are aiming to re-frame the perception of pregnancy and maternity leave in the work place, and revolutionise the way working parents and business grow together.

Businesses have a huge opportunity available to them. Companies with more women leaders are known to be more profitable, so what’s stopping other hospitality companies within the industry harnessing this natural resource?  A system that works for modern lives will work for business too.

Removing barriers to work and stigma regarding parents in the workplace will drive smarter economics, greater retention of talent, and ultimately a more balanced, successful industry to work in.